Will Harris wrote an article a while back that has long been a favorite of mine. His article entitled “How To (and Not To) Work With a Designer” is a great read for anyone on either side of the playing field. It is easy as a designer to fall into a trap of bashing clients and any lack of knowledge about our industry. Which is ironic because the clients could easily bash us for our lack of understanding about what they do on a daily basis. Much of this can be cleared up with effective communication. While Will Harris covered a healthy portion of the process, I wanted to touch on this from my own standpoint.
LaQuinta Billboard
This project featured a traditional billboard (58 ft. wide x 14 feet high) for a co-operative marketing effort between LaQuinta and the Henry Convention & Visitor’s Bureau. The billboard was placed on I-75, south bound prior to Exit 212.
What Are You Doing With Your Followers?
With the boom of Twitter also comes the muddy areas of figuring out exactly how to use it to one’s benefit. Some do not care as it is an outlet to tell the world that they just flossed or that their car is in the shop. Others, have found that is a very effective and powerful tool that is free to use and exponentially spread the word about their products, services, or organization. There needs to be a strategy, however.
JayMar Photography Brand
JayMar Photography Logo
JayMar Photography, LLC is a full service photography firm based out of Locust Grove, Georgia. JayMar Photography, which also operates Studio 42, needed a brand that would reflect a modern and sleek appearance.
Sit ‘N Pretty
When you have such a wonderfully colorful product like that of Sit ‘n Pretty, you need business cards with a little visual punch to them. That is just what they got.
MMCC Business Cards
Business cards are especially fun to create, especially when allowed full color front and back to work with. They are even more fun when you have such fun clients to work with like the wonderful people at Merle Manders Conference Center.
Simply Southern Jubilee
Simply Southern Jubilee Brand
The Simply Southern Jubilee Bluegrass & Bar-B-Que was an event held by Henry County Parks & Recreation and the Henry Convention & Visitors Bureau.
College Park Police Patch
College Park Police Department Patch Design
College Park Police Department sought to update the shoulder patch design they had carried for years. Bringing a new color palette to the table, these shoulder patches were approved and are now standard issue on all uniforms.
SRCS Athletic Media Guide
SRCS worked with Creation Cafe to establish a series of athletic media guides highlighting all of their athletic opportunities and schedules.
Print Is Not Dead, Yet
Print is not dead. At least not yet anyway.
With the economy seemingly in a downward spiral, printed publications are having to resort to new methods to keep afloat, including layoffs. This is no secret. But many companies are struggling and printed media, though some have written it off, is not dead. At least not as of yet. Before you decide to transition all of your marketing efforts away from print and onto the web, you might want to reconsider.