This project featured a traditional billboard (58 ft. wide x 14 feet high) for a co-operative marketing effort between LaQuinta and the Henry Convention & Visitor’s Bureau. The billboard was placed on I-75, south bound prior to Exit 212.
One of the challenges with this project was to not only keep the information minimal as to be taken in while driving, but to also maintain branding of the two different entities.
LaQuinta Billboard was written by Jason Morrison on July 19th, 2009. To see some of Jason's design work, view the portfolio. If you'd like to follow Jason's blog, please subscribe to the RSS feed. For more updates and photography/design related news, follow @dubtastic on Twitter. And hey, it never hurts to have a few more friends on Facebook either.
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