marketing

How Consistent Are You?

March 25th, 2010

Consistent Marketing

How consistent are you?  How often do you have to see a specific message before it sinks in and sticks? If you have the answers to those questions, then I have one more question for you: how are you applying that to your marketing? Read more »



What Are You Doing With Your Followers?

July 14th, 2009

With the boom of Twitter also comes the muddy areas of figuring out exactly how to use it to one’s benefit.  Some do not care as it is an outlet to tell the world that they just flossed or that their car is in the shop.  Others, have found that is a very effective and powerful tool that is free to use and exponentially spread the word about their products, services, or organization.  There needs to be a strategy, however. Read more »



Print Is Not Dead, Yet

July 4th, 2009

Print is not dead. At least not yet anyway.

With the economy seemingly in a downward spiral, printed publications are having to resort to new methods to keep afloat, including layoffs.  This is no secret.  But many companies are struggling and printed media, though some have written it off, is not dead.  At least not as of yet.  Before you decide to transition all of your marketing efforts away from print and onto the web, you might want to reconsider. Read more »