Save yourself money with the right logo. By that I do not mean all of the marketing fluff that comes with trying to sell you logo design, or branding, or whatever other term is thrown out these days when it comes to a logo. What I mean is how that logo or brand is delivered to you, the client.
Photo credit: http://www.sxc.hu/profile/bizior
Communications with clients has become a very complex and tangled web with the introduction of social media. Social media is great as it can drastically increase your marketing reach, it also expands the number of ways you are able to be contacted.
How is this a bad thing, you ask?
Will Harris wrote an article a while back that has long been a favorite of mine. His article entitled “How To (and Not To) Work With a Designer” is a great read for anyone on either side of the playing field. It is easy as a designer to fall into a trap of bashing clients and any lack of knowledge about our industry. Which is ironic because the clients could easily bash us for our lack of understanding about what they do on a daily basis. Much of this can be cleared up with effective communication. While Will Harris covered a healthy portion of the process, I wanted to touch on this from my own standpoint.
With the boom of Twitter also comes the muddy areas of figuring out exactly how to use it to one’s benefit. Some do not care as it is an outlet to tell the world that they just flossed or that their car is in the shop. Others, have found that is a very effective and powerful tool that is free to use and exponentially spread the word about their products, services, or organization. There needs to be a strategy, however.
Print is not dead. At least not yet anyway.
With the economy seemingly in a downward spiral, printed publications are having to resort to new methods to keep afloat, including layoffs. This is no secret. But many companies are struggling and printed media, though some have written it off, is not dead. At least not as of yet. Before you decide to transition all of your marketing efforts away from print and onto the web, you might want to reconsider.
