I went to a book signing recently to meet an author and pick up a copy of their book. I have taken my oldest daughter to something similar, but unless my memory is failing, I have never been to one of these for myself.
Look, I know sales isn’t easy. I get that.
I am also very aware that the technology we have today provides sales reps and account managers with the ability to track, send, and report on just about every little movement from a potential client.
For nearly two years now, part of my role is to obtain international bulk accounts. The vast majority of the communication that I do is electronic. I have used just about every tool provided to improve that process. Some of the most recent applications allowed me to see when a potential customer had opened an email that I sent, if they clicked on a link, and how many times they did each.