Several years ago, I landed one of the biggest freelance projects I had ever landed. The scope of this project was very large and also included print ad creation for many businesses. One of which was the largest vehicle dealership in the area.
This dealership advertised all over the county. I regularly saw them in magazines, newspapers, highway billboards, you name it. So it totally caught me off guard when I was sent a Word file after asking them for their hi-res logo.