Save yourself money with the right logo. By that I do not mean all of the marketing fluff that comes with trying to sell you logo design, or branding, or whatever other term is thrown out these days when it comes to a logo. What I mean is how that logo or brand is delivered to you, the client. Read more »
How consistent are you? How often do you have to see a specific message before it sinks in and sticks? If you have the answers to those questions, then I have one more question for you: how are you applying that to your marketing? Read more »
Photo credit: http://www.sxc.hu/profile/bizior
Communications with clients has become a very complex and tangled web with the introduction of social media. Social media is great as it can drastically increase your marketing reach, it also expands the number of ways you are able to be contacted.
How is this a bad thing, you ask? Read more »
October 8th was a date in which I would reach a personal milestone. The annual juried photography show at Arts Clayton gallery is one that I have regularly participated in for nearly 5 years now. Each year it gets better. Each year it gets tougher. To be awarded Best of Show for the event left me speechless. Read more »
Recently, Creation Cafe founder Jason Morrison was honored to receive Honorable Mention recognition for a photograph of his taken at Nash Farm in Hampton, Georgia. The Civil War Preservation & Trust annual photography contest was sponsored by History and The Center for Civil War Photography and saw more than 2,500 entries. To receive an Honorable Mention is quite special.
View the 2009 winners here and congrats to all of the winners of such a great contest.
I was pleased to learn a while back that a photograph of mine won first place in “People on Battlefields” category in the 2008 Civil War Preservation & Trust photography contest. Since winning, the photo was published in the Winter 2008 edition of Hallowed Ground magazine. Most recently, it was included on the back cover of the Summer 2009 issue.
Will Harris wrote an article a while back that has long been a favorite of mine. His article entitled “How To (and Not To) Work With a Designer” is a great read for anyone on either side of the playing field. It is easy as a designer to fall into a trap of bashing clients and any lack of knowledge about our industry. Which is ironic because the clients could easily bash us for our lack of understanding about what they do on a daily basis. Much of this can be cleared up with effective communication. While Will Harris covered a healthy portion of the process, I wanted to touch on this from my own standpoint. Read more »
With the boom of Twitter also comes the muddy areas of figuring out exactly how to use it to one’s benefit. Some do not care as it is an outlet to tell the world that they just flossed or that their car is in the shop. Others, have found that is a very effective and powerful tool that is free to use and exponentially spread the word about their products, services, or organization. There needs to be a strategy, however. Read more »
Print is not dead. At least not yet anyway.
With the economy seemingly in a downward spiral, printed publications are having to resort to new methods to keep afloat, including layoffs. This is no secret. But many companies are struggling and printed media, though some have written it off, is not dead. At least not as of yet. Before you decide to transition all of your marketing efforts away from print and onto the web, you might want to reconsider. Read more »
Creation Cafe founder and Creative Director was recently the recipient of some great news. Morrison’s photography titled “Simply Southern Jubilee” won First Place in the People on Battlefields category. Read more »
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